Ecoturismo y conciencia ambiental: una estrategia de educación ambiental para jóvenes universitarios
Resumen
El objetivo del presente artículo consistió en evaluar la relación entre el ecoturismo y la conciencia ambiental en los estudiantes universitarios de la región Surcolombiana. Para la anterior, se abordaron las variables de ecoturismo (variable independiente) y conciencia ambiental (variable dependiente) como variables multidimensionales. El estudio tuvo un corte cuantitativo, utilizando el método deductivo y con una investigación de tipo descriptiva. La población estudiada fueron los estudiantes universitarios y la muestra fue de tipo no probabilístico en su tipología por conveniencia. En total se encuestaron 577 jóvenes universitarios de la región Surcolombiana. Para las variables de ecoturismo y conciencia ambiental se elaboraron instrumentos por parte de los investigadores con base en múltiples estudios existentes en la literatura. Para determinar el nivel de confianza se utilizaron el alfa de Cronbach y la confiabilidad compuesta, y para establecer la validez se acudió a la Varianza Media Explicada y al Análisis Factorial Confirmatorio, obteniendo niveles de confianza y validez satisfactorios. Los resultados obtenidos evidenciaron una relación positiva y significativa entre la experiencia ecoturística y la conciencia ambiental (0,694; p < 0,00). En conclusión, los resultados refuerzan la idea de que el ecoturismo puede ser una estrategia de educación ambiental que permita mejores niveles de conciencia ambiental en las generaciones jóvenes, lo que puede contribuir a la preservación del medio ambiente. Finamente, los hallazgos fueron acordes a lo encontrado en investigaciones que demuestran cierta relación causal entre las variables.Descargas
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